I’m a London-based freelance photographer, videographer and content creator specialising in social-first storytelling.

For the past year, I’ve been working with Chilly’s as their in-house freelance content creator, leading on social campaigns and always-on content across their platforms. Alongside brand launches and campaign shoots, this has included capturing two seasons of London Fashion Week, creating runway and backstage content for collaborations with designers including Chopova Lowena and Charlie Constantinou.

I thrive in fast-paced live environments where storytelling needs to happen in real time.

I’ve collaborated with agencies including E1 Media, Kinc and Equals on projects for brands such as USC, Sports Direct, New Era, Timberland, Tia Maria and Disaronno. Through Kinc, I’ve also worked across campaigns involving Red Bull Racing, Manchester United, Newcastle United and The North Face.

Alongside my brand work, I manage the social media for The Anchor and Hope and The Clarence Tavern, shaping their digital presence through photography, videography and strategy.

I studied Photography (BA) at the University of the Arts London (LCC), where I developed my creative approach and visual style.

I’m always open to new projects and collaborations.

For enquiries: lucymschofield@hotmail.com